A bespoke tailor's first 90 days with AI-powered virtual try-on insights
Client snapshot
Brand
New Armani - a bespoke tailoring house in Bangkok, specializing in custom suits, tuxedos, and blazers
Website: newarmanibkk.com
Integration: Mirrago WordPress/WooCommerce virtual try-on plugin, live since April 2026
Category: Made-to-measure menswear
The challenge: Before integrating the Virtual try on.
Bespoke tailoring is a high-trust, high-consideration purchase, customers want to see how a piece will actually look before they commit to a booking or a fitting. Online, that's hard to replicate.
Product photos on a rack can only do so much, and visitors browsing suits and tuxedos had no way to visualize fit or style on themselves before taking the next step.
New Armani Tailor needed a way to close that visualization gap directly on their product pages without redesigning their WooCommerce store or adding friction to the shopping experience.
The solution: Integrating the Mirrago virtual try on plugin
New Armani integrated the Mirrago virtual try-on technology directly into their WooCommerce product pages in April 2026.
Shoppers can now try on suits, tuxedos, and blazers virtually before booking a fitting or reaching out, turning static product listings into an interactive, personalized experience.
How Mirrago Virtual Technology Improve Figure
The results (first 90 days)
More visitors, more engagement
+24% increase in sessions (2,631 → 3,271)
+30% increase in unique visitors (1,959 → 2,549)
A dramatically smoother browsing experience
75% fewer rage clicks: visitors hitting less frustration on-site
26% fewer dead clicks: fewer moments of "this isn't working"
28% fewer quick-backs: visitors staying engaged instead of bouncing straight back
Try-on visitors are booking appointments
+276% increase in visits to the Book Appointment page (181 → 681 sessions)
Book Appointment jumped from New Armani's 6th most-visited page to 2nd — right behind the homepage
A product page featuring virtual try-on entered the top 4 most-visited pages for the first time, with 556 sessions.
Strong direct engagement with try-on itself
85.5% try-on completion rate (71 of 83 try-ons completed)
17 distinct products virtually tried on by shoppers
A brand-new lead channel
40% Lead captured directly through the Mirrago try-on flow
66.7% opted in for marketing follow-up (22 of 33)
This is a lead source that did not exist before Mirrago was integrated
Why Virtual Try on Matters for Business?
The clearest signal in the data isn't any single number; it's the pattern across all of them.
Visitors are landing on product pages, engaging with try-on, hitting less friction, and moving deeper into the funnel toward a booking.
For a bespoke tailor where the sale ultimately closes in person, getting more visitors to the Book Appointment page is the metric that matters most and that's where Mirrago moved the needle hardest.
In their words
We have integrated a Mirrago virtual try on at our New Armani tailor store. From virtual try-on technology, we have seen the positive impact on our products page, like improved on impression, and more conversion compared to the previous quarter. Thank you, Mirrago team, for smooth support and impactful virtual try-on service.
Try Mirrago on your store
See how virtual try-on can turn your product pages into a conversion channel.
Book a demo to see how it works
Methodology notes: Traffic and behavior metrics compare the 90 days before Mirrago integration (Jan 1–Apr 1, 2026) to the period since integration (Apr 5–Jul 3, 2026), based on Microsoft Clarity data. Try-on and Lead capture figures are from the Mirrago plugin dashboard, cumulative since launch.
